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Install Google Analytics 4 with Google Tag Manager When you’re ready, press the Create stream button. You can do that by clicking the gear icon in the Enhanced Measurement section and then clicking toggle buttons. If you want, you can disable/enable events individually.

File Download (event name: file_download).

Video Engagement (events: video_start, video_progress, video_complete).

Site search (event name: view_search_results).

Outbound link click (event name: click with the parameter outbound: true).

It is designed to help marketers get as many events in the reports as possible without the need to cooperate with developers or configure them in Google Tag Manager.īy default, this feature is enabled and will automatically track the following events: When you create a web data stream in Google Analytics 4, you have an option to enable/disable Enhanced Measurement. After that, enter the name of your website. Note, that the protocol ( https) is already selected. Then enter the URL of your website (for example, ).

In this blog post, I will focus on a Web stream.

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For example, 3 web properties, 1 for Android app, and 1 for an iOS app.

You can have multiple data sources in a single property. It is a data source from which events will be sent to your Google Analytics 4 property. The next step to complete is to configure your first data stream. Then press Next, answer several questions, click Create and your new property will be ready. Choose your company’s country, reporting timezone, and the main currency that your business operates in. It might be the name of your website, of your company, a brand, etc.

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If you want to create a new Google Analytics 4 property (and you are not using the Upgrade to GA4 option), then go to the Admin section of your Google Analytics interface (by clicking the Admin at the bottom-left corner) and then (in the Property section) click Create Property.

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Hence you should use both tools (UA and GA4) at the same time.īut if you are reading this blog post in late 2021 or even more in the future, it will probably be enough to completely switch to Google Analytics 4.Īnd now, let’s learn how to install Google Analytics 4 with Google Tag Manager.Ĭreate a Google Analytics 4 Property & Data Stream In a nutshell, if you are reading this blog post in late 2020 or 2021, chances are that Google Analytics 4 is not mature enough to be used as a standalone web tracking platform. To answer that, I have published another blog post (and a video tutorial) on this topic. What if you are already using Universal Analytics (the older version of GA) on your website? Should you ditch it completely and replace it with Google Analytics 4? Should you use them both? If you are currently using the older version of Google Analytics Publish the changes in Google Tag ManagerĪs you can see, everything is pretty straightforward.

Paste the Measurement ID and set the tag to fire on All Pages.Create a Google Analytics 4 Configuration tag.Create a data stream (in this blog post, I focused on the Web stream).Here’s the process of how to install Google Analytics 4 with Google Tag Manager: And we’ll do that with Google Tag Manager (because my blog heavily focuses on it). In today’s blog post, let’s take a look at one of the basic (but fundamental) topics – how to install Google Analytics 4. New interface, new tag template in Google Tag Manager, new data model, etc. It is a completely revamped platform (compared to the previous versions). This means that from now on, the default property (when you create it) is GA4. In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying).

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